Application Photo: How to Make a Great First Impression

Your application photo is often the very first thing a recruiter sees — even before they look at your CV or qualifications. It plays a role in shaping that all-important first impression: Do you appear approachable, professional, and authentic? Especially in a tight selection process, a strong photo can make all the difference. In this blog post, we’ll show you what really matters when it comes to a convincing application photo – from clothing and lighting to background, posture, format, and placement.

Why Your Application Photo Still Matters

An application photo isn’t mandatory — and under anti-discrimination laws such as the Austrian Equal Treatment Act (GlBG), employers are no longer allowed to require one. Still, it offers a quick first impression that can be helpful in the selection process. Whether you're applying for a technical position, an apprenticeship, or a management role: your photo is often the very first thing a hiring manager will notice. Before they even glance at your CV, their eyes go to your picture. And first impressions count — like it or not. Your resume might be excellent, but if the photo looks awkward, blurry, or out of place, it might leave a poor impression.

You don’t need to look like a model. But a friendly, professional photo instantly shows:

  • You're motivated
  • You approach things seriously
  • You’ve made an effort

A clean, well-done photo can be a small gesture with big impact: it shows you’ve thought things through and want to make a good impression. Whether you come across as calm, confident, curious, or detail-oriented – a photo reveals a lot. And that helps recruiters form an initial gut feeling. A photo doesn’t replace an interview, of course — but it does help them get a first sense of who you are. And if you look likeable, you’ve already scored your first point.
 

What a Strong Application Photo Should Look Like – The Essentials

There are no strict rules about how your application photo must look — but it should always be professional, authentic, and appropriate for the position you're applying for. A good photo doesn’t just look neat — it also says something about you. To truly make an impression, pay attention to the following:

  • Recent – Not older than 1–2 years
  • Professionally taken – Ideally by a photographer; no selfies, vacation pics, or casual snaps
  • Light, neutral background – White, grey, or soft tones that keep the focus on you
  • Clothing appropriate to the industry – Clean, simple, no flashy patterns
  • Friendly expression – Open and pleasant, not exaggerated
  • High quality – Sharp, well-lit, no filters, no facial shadows
  • Portrait format – Head and upper torso only; full-body shots feel too distant
  • Straight or slightly turned – Eye-level camera angle, not from above or below
  • Format & size – Ideally portrait, around 4:5 or 3:4; digital version about 500x650 pixels; landscape format can also work with modern layouts (e.g., on a cover page)

Best placement for your photo:

  • Top right or left corner of your CV (depending on layout)
  • Alternatively on the cover page, if you use one
  • Not in your email signature or attached separately
  • Make sure it fits neatly into the layout – not too large, not too small

Tip: Many Word or Canva resume templates have a placeholder for the photo — use that as a guide.


How to Make Your Photo Work for You

Professional Doesn’t Mean Stiff

Tip: Tell the photographer what type of job you're applying for. That affects lighting, clothing, and posture. In technical fields, it can be a bit more relaxed than in finance or law.

Clothing: Appropriate, Not a Costume

Wear what you'd wear to an interview. For technical jobs, a simple shirt, clean blouse, or polo is often enough. Avoid logos or slogans — keep it neutral and well-groomed.

Avoid: Caps, deep necklines, graphic tees, or workwear with grease stains.

Expression & Posture: Friendly, Not Forced

Stand slightly angled to the camera, then look directly into the lens. Keep the camera at eye level — avoid shots from above or below, as they often look awkward or overly dominant. No forced smile, but a relaxed and friendly expression goes a long way. Imagine you’re greeting someone you like — that’s the look you want.

Pro tip: Take a deep breath before the shoot, think of something positive — it really helps.

Background & Lighting: Make Yourself the Star

The spotlight should be on you — not your living room wallpaper. Choose a calm, bright background. Natural light is great, but soft studio lighting works well too. Important: no clutter, no shadows on your face.

Unsuitable: Kitchen wall, bedroom, party lights, garden fence
Suitable: Grey, white, or bright background without distractions

Taking the photo at home? It can work with some effort — but selfies, webcam shots, or vacation pics are definitely not recommended.

You don’t need to be a pro photographer — but a professional, friendly photo helps you make a strong impression even before the first interview.

Bottom line: It’s worth the effort. Because in the end, it’s not just what you can do that counts — it’s also how you present yourself.

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